Huawei unveiled its inaugural HUAWEI XMAGE Global Exhibition, titled A Heartwarming World – 12 Years of Huawei Photography on May 8th, 2024, at the cultural district of Alserkal Avenue in Dubai, UAE. This represents the largest photography exhibition in Huawei’s history.

HUAWEI XMAGE Awards 2024, the annual competition that celebrates Huawei’s open platform for smartphone photographic excellence, also kicked off during the exhibition’s opening ceremony. Now in its eighth consecutive year, the competition aims to inspire consumers to fully unleash their creativity and imagination by leveraging Huawei’s leading XMAGE imaging technology, infusing each photograph with deeper emotional and cultural resonance.

XMAGE exhibition site in the cultural district of Alserkal Avenue, Dubai, UAE

“A Heartwarming World – 12 Years of Huawei Photography”

A Heartwarming World showcases nearly 300 photographs taken with Huawei smartphones, selected from millions of submissions. The images displayed portray moments of warmth, tranquillity, and brightness from every corner of the globe, as well as the genuine relatability of ordinary people; the photos encapsulate HUAWEI XMAGE’s new brand philosophy, The Power of Image. The philosophy aims to ignite consumers’ imagination, creativity, and appreciation with supreme imaging technology and experiences, enabling them to showcase powerful impacts beyond what’s captured.

An artwork wall,packed with powerful photos

Keith Ladzinski, a photographer with National Geographic, said during the opening ceremony: “Photography is a universal language. It captures beauty and inspires conversation. This exhibition reflects Huawei’s contemplation on technology and art, and presents a genuinely heartfelt brand philosophy.”

Ladzinski, at the opening ceremony, telling the audience about the value of photography

The exhibition explores eight different themes: “The Secrets of Mother Nature“, “Landscapes and Spaces“, “A Dialogue with Animals“, “The Story of Life“, “You and Me“, “The Joy of Sports“, “The Power of Moments“, and “The World of Youth“.

“In an era dominated by technology and speed, it’s easy for people to be overwhelmed by external noise and stress,” noted Chen Xiaobo, exhibition curator and 9th Vice President of China Photographers Association. “It’s reassuring to see creators worldwide capturing and conveying heart-warming moments with Huawei smartphones. These images act as bridges that resonate with souls, transmitting genuine warmth and beauty.”

Chen Xiaobo,describing one of the winning entries, during the opening event /p>

A Heartwarming World – 12 Years of Huawei Photography will run from May 8th to 10th. Exceptional works will be displayed across Huawei’s official platforms including @HuaweiXmageAwards on Instagram, @HuaweiMobile on Instagram, X, and Facebook.

Registration for the HUAWEI XMAGE Awards 2024 is now open, with entries closing on September 15, 2024, at 24:00 Beijing time (GMT+8). For more information and to enter the competition, please visit:

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