The Diva Dathata Diriya training sessions are aimed at empowering women to grow their businesses and services. The aim of the Diva Dathata Diriya training sessions is to equip women entrepreneurs with the necessary resources and training opportunities, enabling them to enhance their business growth with self-assurance.
Following the success of the initial sessions held in Dankotuwa in partnership with Women in Management (WIM) on the 21st of February 2023, the initiative’s second phase was implemented in Jaffna.
The program hosted five comprehensive training sessions, covering topics such as mindset transformation from producers to entrepreneurs, bookkeeping and finance management, pricing, marketing and customer care, and digital marketplace and branding.
To acknowledge the participants’ progress, an award ceremony was held on March 5th, 2023, at the Training Centre of The District Secretariat, Jaffna. The event recognized the journey of the 51 female entrepreneurs who completed the training. Moreover, the program will continue to engage with the participants and monitor their progress. The top three female entrepreneurs will be given capital to support and advance their entrepreneurial journey.
About Hemas Consumer
Hemas Consumer Brands, the leading Sri Lankan manufacturer of Home and Personal Care products, has won consumer hearts over the years through strong purpose-led brands and progressive sustainability practices. Hemas Consumer Brands strive to bring healthful living and personal care solutions to life through its portfolio of world-class products. They have garnered acclaim for creating superior Market-leading and Award-winning products by uncovering local insights which are nourished by growth-inspired innovative teams. They touch the lives of the communities around the island by creating meaningful offerings, cultivating trusted partnerships, and championing a more environmentally friendly inclusive world.