As the official smartphone of the tournament, the brand is reinforcing its drive for global expansion and consumer connection through the world’s most beloved sport.
As the official smartphone of UEFA EURO 2020™, vivo wants football fans everywhere to enjoy every beautiful moment during the tournament. With a passion for providing incredible experiences to its users, the brand is channeling its sponsorship platform to help enrich the joys around the game, whether they take place on or off the phone. In its “To Beautiful Moments” campaign debuting today, vivo encourages people to be in the moment, whether that means connecting virtually with friends, family and fellow fans or giving their full attention to the beautiful game, even if it means putting the phone down.
“People around the world have been very enthusiastic and been eagerly awaiting this tournament. We want to celebrate the spirit and sportsmanship of the game now, more than ever before and make sure that the fans get the most out of the experience,” said Spark Ni, Senior Vice President and CMO of vivo. “We strive not only to help people capture and share the magical and special moments of life, but to also make every moment in life more magical and worth remembering.”
The new advertising campaign has been rolled out, airing on television in Europe, the Middle East, Southeast Asia and China, and around the world on Facebook, Instagram and YouTube. The creative shows fans enjoying, capturing and sharing beautiful moments before, after and in-between matches, while sending the message, “give your phone a break, and be there for life’s beautiful moments.”
Through its partnership with UEFA, vivo looks to connect with and expand its widening user-base of over 400 million people worldwide. “As we rapidly expand our global business, it is extremely important for us to connect with people through the beautiful moments in life that are special to them and cared about most,” said Spark Ni. “vivo is incredibly proud to partner with UEFA to engage with football fans across the world as we’re a brand deeply connected to and invested in the like-minded passions and interests of our users.”
Shared Vision to Create Memorable Experiences with UEFA
vivo is the first-ever presenting partner of the opening and closing ceremonies taking place on June 11 and July 11 respectively, where the brand has worked with UEFA to create a memorable experience for the millions of viewers around the world who will watch the tournament unfold.While spectators will return to stadiums across Europe, capacity restrictions will limit onsite fan experiences and will be varied based on the quarantine policies in respective countries.
UEFA Marketing Director Guy-Laurent Epstein said, “The game of football brings joy to millions of football fans across the globe, and we are excited to partner with vivo to bring dedicated fans even closer to the game. We look forward to creating more unforgettable memories for people all over the world together. “
To learn more about the “To Beautiful Moments” campaign and vivo’s activations around UEFA EURO 2020™, visit https://www.vivo.com/lk/activity/euro2020.